
Using cultural research as a method to seek
opportunities from Asian culture and context
to cultural insights and innovative solution.
opportunities from Asian culture and context
to cultural insights and innovative solution.



Background







Research Overview



Insights

















Analyzing Process
Transcript coding was used as the main method








Ideation Process
Insights ︎︎︎ Opportunities ︎︎︎ Innovative intervention




Reflection



Special Thanks ︎
Sebastian Deterding | Paula Zuccotti
Sebastian Deterding | Paula Zuccotti